For us, this is more than a business. It’s our way of making healthy eating accessible, exciting, and deeply enjoyable.
Our Story
When Jake and Chloe met, they instantly bonded over their shared passion for health and wellness.
This company was founded on their new belief that desserts could & should be both nourishing and indulgent—anything made for dessert should be healthy enough to also be eaten for breakfast.
This isn't just great cookie dough that can be eaten wherever & whenever. It was proof that healthy, clean eating didn’t have to feel restrictive
Our Mission
We started this company with a simple but powerful mission: to redefine indulgence.
We believe that the foods we all love—those nostalgic, crave-worthy treats—should also nourish our bodies and support our well-being.
Too often, store-bought & bakery desserts are filled with seed oils, refined sugars, & a bunch of other stuff that doesn't actually fuel your body.
We knew there had to be a better way - without sacrificing on taste or texture.
What began as a fun challenge quickly became our full-time pursuit—creating treats that offer the best of both worlds.
Every product we make is guided by our belief that real food should taste as good as it makes you feel. Using only thoughtfully sourced, nutrient-dense ingredients, we’re proving that indulgence and wellness can both exist.
Our Story
When Jake and Chloe met, they instantly bonded over their shared passion for health and wellness.
This company was founded on their new belief that desserts could & should be both nourishing and indulgent—anything made for dessert should be healthy enough to also be eaten for breakfast.
This isn't just great cookie dough that can be eaten wherever & whenever. It was proof that healthy, clean eating didn’t have to feel restrictive
Our Mission
We started this company with a simple but powerful mission: to redefine indulgence.
We believe that the foods we all love—those nostalgic, crave-worthy treats—should also nourish our bodies and support our well-being.
Too often, store-bought & bakery desserts are filled with seed oils, refined sugars, & a bunch of other stuff that doesn't actually fuel your body.
We knew there had to be a better way - without sacrificing on taste or texture.
What began as a fun challenge quickly became our full-time pursuit—creating treats that offer the best of both worlds.
Every product we make is guided by our belief that real food should taste as good as it makes you feel. Using only thoughtfully sourced, nutrient-dense ingredients, we’re proving that indulgence and wellness can both exist.
